Hygge Digital is an online advertising agency, so this could be the most self-serving blog we have ever written. So instead of focusing on what makes an Agency the best choice we will be focused on the ways that self-managing your online agency may be preferred to using an agency.
Here are three reasons to choose self-management in-house instead of an online advertising agency.
Reason #1: Your Ad Budget is Too Small
This one is simple. Online Advertising Agencies cost money. Most ad agencies either charge a management fee on top of your ad spend, or a percentage of your ad spend as a markup charge (or some combination of these two). If your ad budget is small it may not make mathematical sense to spend more on the agency managing your campaigns than you can afford to spend on the ads themselves. If budgets are small you may have to run your own ads to save on the agency fees. With a little luck, you may see a return from this ad investment.
Reason #2: Your Timeline is Too Short
Most professional agencies base their success of both experience and preparation. To get the industry-leading performance that the top agencies are capable of most agencies begin their interactions with planning and strategy. These steps bring huge returns by driving better targeting, improved messaging and top conversions. But they take some time. If you need to run a campaign for a short period and need to start yesterday, most agencies will pass. Additionally, agencies are best for long-term campaigns that bring consistent results over time, not one-off campaigns.
Reason #3: Competitive Advantage
Lastly, if your business model is 100% dependant on advertising as a critical part of your success or failure, then it may be worth your time to bring the skill set of advertising in-house. An in-house team the truly understand online advertising and how to gain the top performance may bring your business a critical competitive advantage. But if we’re being honest, a strong partnership with the right agency may also work just as well, and save you a lot of the cost and time to build your own team.
Now that you know the reasons to choose self-management and in-house team instead of using an online ad agency, here are some reasons to choose an agency instead.
- Industry-leading Performance
- Access to Enterprise Tools & Software
- Superior Ad Network Relationships
- Save Time
- Save Money (well after your returns)
- Lower Risk
- Top Experts From Around the World
- And more…
Speak to a Hygge Digital Online Advertising Pro today to learn how we can help you achieve success with online advertising.
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